When you employ the right SEO tools for bloggers on your website, it can literally save you hours of time that’d be otherwise spent on much more manual work.
Not only will these best blogging tools save you valuable time & effort, but they’ll also enable you to actually do things that wouldn’t otherwise be possible without investing in hiring your own team of marketers, writers virtual assistants or software engineers.
From keyword research to competitor analysis, writing stronger headlines, email marketing, nailing your content outreach, scaling your social media promotion and much more, we’re breaking down all of the top blogging tools you need to be using on your blog today.
Now before you can fully benefit from implementing these tools with your blog, you’ll, of course, need to have started a blog in the first place.
without further delay, here are my picks for the top tools for bloggers to put into action today.
Best Blogging Tools List:
- Google analytics
- Yoast SEO for WordPress
- Twinword Ideas
- Can I Rank
- SE Ranking
- CoSchedule’s Headline Analyzer
- Voila Norbert
- Ninja Outreach
- Inbox When Ready for Gmail
- social snaps
- Quuu and Quuu Promote
- Adobe Rush
- SEO Web page Analyzer
Since 2005, Google Analytics has been a (free) web analytics service built and offered by Google that allows blog and website owners to track and report on their website traffic.
today it’s just one of the blogging tools offered inside of the overall google marketing platform brand, designed for marketers and advertisers to reach more readers.
in the screenshot above, you can see critical data points like how many readers come to my blog each month, the breakdown of new vs returning visitors, how many pages the average visitor views, how long they spend on a page, my blog bounce rate and so much more.
Ahrefs has more than earned its reputation as one of the best blogging tools when it comes to nailing your blog SEO strategies, with a special emphasis on keyword research & competitor analysis.
Though to be clear, if you’re brand new to blogging – this tool maybe a little advance ( and it’s not Free).
Having started out as just a backlink checker back in the day, many bloggers aren’t fully aware of how powerful ahrefs has become as a blogging tool.
their most relevant features for bloggers is that it quadruples as a content research and analysis juggernaut, keyword rank tracker ( with historical SERP movements going as far back as when your blog start ranking for its first keyword), a competitor research tool and on-page SEO analyzer. I know, that’s a lot.
New features still come along quite often and they’re never released at the expense of their most loved features – they still boast the largest index of backlinks of any blogging tool in its class.
Ahrefs really earns its stripes as a backlink analysis tool. when conducting an analysis of either your own backlink profile of that of a competitor you’re trying to learn from, you can choose to view columns like only new links.
you also can group similar links, see just one link per domain or view links by the platform. the flexibility lets you easily get to the bottom of your queries.
Here are a few daily searches on Ahrefs:
- Top Pages: this shows you a list of the highest traffic-grossing pages for the website you’re analyzing
- Best by links: this view ranks the pages of a website based on the number of backlinks it’s received
- Content Explorer: allows you to quickly generate blog post ideas that put the spotlight on trending topics in your space
- Competitor Research: this’ll fastly show the keyword a competitor site ranks for ( along with traffic estimates)
keep in mind that traffic estimates are calculated based on a site’s organic ranking position, their number of featured snippets, search carousels and everything else in between.
monster insight is a dead-simple Google Analytics plugin for WordPress- that allows you to view your GA data directly within your WordPress dashboard.
This plugin makes our list of the best blogging tools because it allows you to easily connect your WordPress blog with your google analytics account ( without hiring a developer or writing any code yourself) – with the click of just a few buttons in monster insights, you can set up relatively sophisticated event tracking, eCommerce tracking, form submissions, and more features that’ll help you better understand your blog readers as you grow.
4. Serp Robot
Serp Robot is a free Google rank checker that tracks the position of your blog’s articles for the keywords you input.
Its forte is accurate rankings- hilarious when you consider that’s the only job of a rank tracker….. but not as hilarious if you’ve ever tried using a rank tracking blogging tool.
most rank trackers miss the mark, big time. accurate tracking is key to understanding your blog’s health (as it relates to your ability to deliver organic search traffic), as a heavy decline could hint at a potential manual penalty from Google.
Quite possibly the most -installed WordPress plugin of all time (made by an independent company), Yoast SEO is indispensable amongst the best blogging tools.
Yoast SEO is a powerful free plugin that’s been designed to help make your blog as search-engine-friendly as possible.
After installing the plugin, you’ll immediately see the above mini-SEO dashboard at the bottom of every post on your blog once you’re in editing mode.
all you need to do is input your focus keyphrase (target keyword you want the article to rank for in organic search), and the plugin will give you a detailed analysis of how to write a better headline, meta description, alongside recommendations on the number of links your article should contain, the number of times your keyword phrase should be mentioned, article length and more.
Buzzsumo’s content Research blogging tool generates a list of the most popular blog posts on a given topic- and you get to view pre-validated ideas for blog posts.
with buzz sumo, you can also monitor your blogs mentions across the web as they happen in real-time. this makes them very useful amongst the best blogging tools specifically for marketers-since you can reach out to unlinked brand mentions and turn them into new links for your growing blog SEO strategy.
the question analyzer features the ability to search and lists out questions asked on a particular keyword phrase your readers may be searching for-which is important if you want to capture featured snippets.
miss the old (free) Google keyword planner or looking for a free alternative to some of the more advanced tools like Ahrefs? well, Twinword Ideas is your next best thing.
it’s a free keyword research tool you can use to learn which phrase you should create targeted content for ( in order to bring more of the right reader to your blog from search engines)
Twinword Ideas- a free blogging tool from the team at twinword-gathers keyword data directly from Google, making it more accurate than most other completely free keyword research tools out there today.
in addition to just the basic search function, you can view ”Popular Topics” together with data that calculate how much SEO competition there will be on the topic-suggesting how difficult it’ll be for your blog to rank high in organic search results.
unlike google’s original keyword planner tool ( no longer a completely free resource) that gives a range of monthly search volumes, twinword Ideas lists exact search volumes you can count on.
8. Similar Web
what I like about similar web is their ability to turn the often inscrutable numbers into easy to understand colorful graphics.
an insight that might take hours to glean elsewhere when relying entirely on numbers, can be drawn pretty quickly with the graphic presentations on Similar web.
the free version of similarweb makes our list of top blogging tools because it lets you see everything that the paid account does-with the exception that your time range is restricted.
with the free account, you can see a blog’s website traffic analytics for the past 3 months. with a paid account, you can see a detailed traffic report for six months.
it also displays worldwide traffic, broken down by country. there’s also a category rank showing your own popularity within the niche you blog about.
you can analyze data on visitor locations, how much search traffic you’re getting, referring sites, social traffic, keywords you’re ranking for, paid advertising data similar site you’re competing with today.
Traffic figure should be taken with a grain of salt though. Similarweb tends to underestimate traffic count for sites averaging below 50,000 visitors a month, while often overestimating traffic for others.
similarweb doles out what Ahrefs doesn’t, helping you to visualize every channel that sends your blog traffic (and take action to learn how to write blog posts that’ll repeat your successes)
9. Can I Rank?
Can I Rank? it is one of the most exciting new blogging tools I’ve discovered this year. at the core of their product, is an AI-powered software engine that gives you actionable advice for how to improve your blog’s SEO rankings,
get more traffic and even gather the best blog post ideas to pursue based on your existing content and which opportunities will provide the most potential traffic value in the months to come.
it’s pure genius, and I’ve already discovered several high-impact content opportunities in capitalizing on for my blog, so I recommend every serious blogger to give them a try.
10. SE Ranking
SE Ranking is another exciting new blogging tools to burst onto the scene this year, with a very broad feature set ranging from keyword ranking tracking to research tools, competitor monitoring, advance traffic analytics, marketing planning and more, this is one of the most robust new blogging tools I’ve come across in some time.
What I like most about SE Ranking, is that beyond just the keyword position monitoring function that sits at the center of the product, this blogging tool also provides a very extensive website audit function that’ll give you extremely actionable feedback on how to improve your blog’s technical SEO footprint,
while this is amongst the paid blogging tools here on this list, if you’re taking your blog growth seriously, then SE ranking is well worth your while to consider weaving onto your tech stack
CoSchedule’s Headline Analyzer makes our list of top free blogging tools because it quickly checks your headline for balance, length, keywords, sentiment and scores it on a scale of 0 to 100.
Based on your first analysis, you can play with the wording, length, and order of words to see if you can get a higher score. it’s important to note though, that even a headline analyzer tool isn’t always perfect,
it wants headlines to conform to a template that might be best in ranking for some keyword phrases, but isn’t always a guaranteed best choice.
that being said, it’s an excellent blogging tool for writers to get a feel for how their headlines will likely be perceived by readers.
The premise of this free blogging tool is deceptively simple – hunter scrapes the internet for email addresses and allows you to enter a domain and see all of the emails associated with that company ( that have made their way into the hunter Database). it’s my go-to email finding tool today.
whether you need the email address of a CEO, content manager or social media rep, Hunter’s email finder feature will return either their exact email address or their best guess based on the other company emails they’ve uncovered.
whats ups the ante with this blogging tools is the bulk feature, where you can upload a list of domains or contacts, in order to find or verify contacts for a larger scale outreach campaign.
13. Voila Norbert
Voila, Norbert’s remarkable in the way it’s able to process even hundreds of raw CSV files and feed you highly accurate contact information for your blog outreach campaigns
Primarily build to become one of the top lead validation blogging tools, Voila Norbert also integrates with other tools like drip and Pipedrive, making it particularly useful for sorting your leads and lining up campaigns to launch quickly.
Ninja Outreach is on this list of the best blogging tools because it’s an all-in-one outreach tool that you can use to connect with influencers, pitch a guest post and build relationships with other bloggers in your niche at scale.
Its primary function as a link prospector can be accessed within the outreach section. enter a topic to find the top blogs you should connect with, with several columns highlighting social stats, SEO metrics,
traffic figures and contact info for the people you should get in touch with an email with your collaboration idea.
the features column even shows whether or not the target website is currently accepting guest post- making this amazing amongst the top tools for bloggers who want to land more guest post and take a fancy to high-quality links as a part of their SEO strategy.
The stand out feature that makes Clearbit one of the most useful blogging tools for content creators, is its awesome integration with Gmail.
Once Clearbit is installed, you can click on a contact you’re about to send an email to and you’ll get a mini widget with a short bio about the person, their website and company they work at.
it’s useful for not only personalized your emails during an outreach campaign but also testing & validating whether or not a particular email address you have is accurate.
if you’ve been blogging for any amount of time, and have ever gone through the (hilarious) process of trying to copy & paste a blog post you wrote as a draft in a Google Doc- and get it loaded into WordPress, then you know how much of a nightmare the reformatting will be.
Wordable is one of my favorite blogging tools because it’s saved me literally hours of my life.
once you’ve signed up for WordPress free trial, you’ll download their plugin and install it on your WordPress blog.then, in literally one click, you’ll be able to instantly export Google Doc into a WordPress post or page on your blog, without any formatting challenges.
seriously, it’s incredible and it’ll even import images using the title you’ve given the files originally within your Google Doc.
FocusMe has a special place on my list of the best blogging tools because of how much it, well… helps me stay focused when i need to get critical work done.
As a website and app blocker, FocusMe aspires to help you kill energy-draining multitasking and limit the amount of time you spend on distracting websites.
its promise of efficiency is set on the belief that setting a daily 2hour curfew for a specific website or app can translate to 25% higher levels of productivity.
the makers of this special chrome extension for Gmail realized just how obsessed we’ve become with emails today, and sought to rein in that obsession, so you can spend more time on the task that’ll actually help grow your blog (rather than answering every single email as it comes in).
Once installed, the extension helps you batch process emails and minimize how long you spend on each email, by adding a “Show inbox” button and alternatively a “Hide inbox” button for when you’re ready to either drive into an email or hide your email inbox from sight.
personally, it helps me think twice about opening up my email inbox.
while I’ll be the first to tell you to stick with free email marketing tools like Mailchimp as you’re just getting started, that won’t be the best blogging tool for growing your email list in the long-term
as your business scale and you can afford to invest in blogging tools like ConvertKit that’ll do more to create things like automation & sequences that can generate revenue from your email list while you sleep.
your email subscribers are just a small step away from becoming paying customers of your online course, ebook or service offering Converkits functionality is designed specifically for bloggers and is affordable.
Sumo actually together more than twenty various useful blogging tools into one single package. here, I’ll talk about their three social media optimization tools.
we all know that posts with images get shared more, right? what if your blog visitors also want to share the images they find in your blog posts? that’s easily done in just one click with Sumo Highlighter makes it easy for readers to share snippets they like from within a blog post by highlighting it.
Sumo share is a slick, well-optimized set of social sharing buttons that you can embed within a blog post or along the side of your blog so that readers are encouraged to spread the word about the content they like on your blog.
As any new blogger will know, building an email list is essential to eventually learning how to make money blogging.
OptinMonster lands on our list of the best blogging tools because of how effective it is at capturing the email addresses of your readers. it can be set up on any page of your blog ( they have an incredibly easy-to-use WordPress plugin too) and their tools give you the ability to even A/B test different messages to learn the most effective ways to incentivize your readers to join your list or even complete a purchase.
The social sharing buttons I use on many pages of my blog are powered by Addthis and the best of all? this is a completely free blogging tool you can install in minutes.
Beyond just the social sharing widgets, they offer a suite of other blogging tools like the ability to populate follow buttons across your blog, link promotion toolbars that can direct readers to a specific page of your site, email list building popups and even related content bars that can be keep readers moving on to the next article.
SocialSnap is a WordPress plugin that adds beautiful social share buttons on your blog, with more customization options and faster loading than anyone else on the market.
unlike other blogging tools and plugins that add social buttons to your blog, SocialSnap is built to be lightning-fast and won’t slow down your page load speeds one bit, an important factor in your overall blog SEO strategy.
plus their share buttons are available in multiple formats as a floating bar, sticky widget, above or below blog posts and even as pop-ups.
For how minimalist and straight forward this free WordPress plugin is, it’s become one of the highest return blogging tools I’ve installed on my site.
It’s as easy as it gets when it comes to embedding quick and easy tweetable quotes or content you want to encourage readers to share anywhere within your blog content.
As your blogging business grows, making and selling online courses will be a natural evolution along the path to monetizing your blog.
teachable has long been one of the easiest to use online course delivery platforms that can not only serve content to your students but also collect payments on your behalf.
all you need to do is create your course content, design a sales page using their simple builder, and then connect teachable to your Paypal or Stripe account, then you’re ready to start selling courses to your readers.
check them out and sign up here to learn more.
26. Quuu and Quuu promote
Quuu and Quuu promote are two different things, but both are incredibly useful blogging tools to build your audience and promote your content.
quu users receive high-quality daily article recommendations from the niches you choose to share about on your social channels.
you can then schedule this content to automatically publish on regular intervals throughout the day or week, keeping your audience engaged.
Much of the content you’ll be sharing is courtesy of bloggers who’ve signed up to have their content vetted by Quuu’s Promote program. The payoff for using Quuu Promote is that you’ll get access to a veritable traffic source that keeps giving for weeks to come.
It’s a win-win for both stakeholders—both content curators and bloggers who want to drive traffic, get more shares and build a brand.
Wishpond is actually a collection of blogging tools built around helping you do one thing—effectively market and grow your business. It earns a place here on my list of useful blogging tools for marketers, because of how many different features you get after signing up:
an online advertising dashboard, social media tools, email marketing, lead management, referral campaigns, landing pages, forms, call tracking, chatbots and more.
The most unique feature about Wishpond is that you get a dedicated marketing executive to join your team after signing up. It’s their job to guide you through every step of what it takes to create (and execute) successful marketing campaigns for your blog and niche.
They’ll help you stay in the loop with industry trends, look for specific optimizations you can make on your blog and provide ongoing actionable advice to help grow your site in the right direction.
Did you know that YouTube is the second largest search engine in the world (behind only their parent company Google)?
With many millions of people searching for answers to the pressing questions they have every single day on YouTube, that makes it one of the most useful blogging tools to help build your audience, attract more viewers who want to learn from you and grow your influence.
In their push to increase the watch time users spend on YouTube, bloggers that publish longer-form videos that keep viewers engaged will be rewarded with climbing the organic rankings.
29. Adobe Rush
Adobe Rush is the company’s most recent video editing product—a pared-down version of their immensely popular Premier editing software—geared toward helping bloggers and creators to shoot, edit and share online videos as quickly as possible.
Rush makes my list of the best blogging tools because I’m far from a professional video editor. It helps me to take the simple videos I record (like my tutorial on how to start a blog)
and edit them into visually appealing content for my blog and YouTube channel in a matter of minutes.
Whether it’s video or podcast transcriptions, captions to include with your YouTube videos or even foreign subtitles on your content that starts to attract an international audience,
Rev is my go-to destination for fast, high-quality services in this world—landing it squarely on my list of the best blogging tools.
Albacross is a powerful B2B lead generation platform that gives bloggers (and businesses) the ability to identify and monitor which companies are visiting their websites.
You can also gather useful information on the organizations behind your readers—including size, revenue, industry, location, and even contact details.
Having this kind of data about blog visitors at your disposal will allow you to do much more relevant email marketing campaigns to spread the word about your blog and build more partnerships.
Their integration with Zapier gives users access to a wide range of applications to pass data to, including CRMs, email marketing tools and more.
LinkMiner is a Google Chrome extension that identifies opportunities for you to build links to your blog content, by spotting broken links on the websites you’re viewing.
Once installed, LinkMiner will highlight all 404 errors (broken links), so that you can then contact the blog owner with a similar resource you’ve already created and ask for your link to be placed where that broken one previously was.
This blogging tool is a free SEO analyzer you can use to get actionable advice on improving the pages of your blog.
Just enter the URL of the page you want to analyze to get a free report. Based on the quick analysis, your page will get an overall SEO score, followed by a report with specific implementations you can quickly make to improve your page score and get it in better SEO shape.
Without a coherent visual identity and well-designed layout (like you can get from these WordPress themes), it’s going to be difficult to stick out in the minds of your readers (and convince them you’re worth coming back to). These blogging tools will help you excel at that.
From optimizing your images in order to keep page load speeds down to designing high quality featured images for your blog posts, these are the essential image and video-related blogging tools you need to be using right now.
Visme is a free online design blogging SEO tool that lets bloggers create custom designs, blog images, infographics, social posts and more for your blog—all without having to learn a complex set of tools or skills.
After signing up, you’ll be able to choose from hundreds of templates to hit the ground running, and you’ll be able to create visually appealing graphics in a matter of minutes.
Logaster is one of the top online services for designing your brand assets (especially getting a logo designed) with a focus on both quality and cost. What’s particularly great about this blogging tool, is that you can create a logo in just a couple of clicks—with their online generator creating more than 1,000 creative logos each hour.
With a specific bend towards helping small and medium-sized businesses, their blogging tools offer the ability to quickly create high-quality logos and other visual assets to fuel projects like a website redesign, new media kit, stationery and more.
Unsplash has a massive free stock photo library, making it a go-to amongst my favorite SEO tools for bloggers.
Studies have shown that blog posts that feature an image every 75-100 words get double the shares compared to those that don’t have regular visuals embedded throughout. Their powerful search function isn’t the only way to look for pictures either—you can also browse collections sorted into familiar themes.
Their library boasts a collection of 810,000+ photos from photographers across every walk of life. You won’t be disappointed in your search for the right blog images.
Trello is a collaboration and project management Seo tool through and through. Sign up is super easy (and free with some slight limitations).
From creating projects to assigning team members to specific tasks and tracking the progress of a project, it’s easy to get a visual view of how things are progressing on your blog.